Paid Advertising & Conversion Optimization
Profitable ads. Predictable ROAS.
10 tracks · 7 creative frameworks · 7 landing page types · 5 workplace simulations. Built to ship measurable ROI — not theory.
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Track 1
Advertising Foundations
Profitable ads start with the math, not the creative.
CPLCPAROASBreak-even ROAS
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2
Track 2
Meta Ads Mastery
Facebook + Instagram campaigns that print leads and sales.
CTR (link)Hook rateHold rateCPL
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3
Track 3
TikTok Ads Mastery
Creative-first ads that don't feel like ads.
Thumb-stop rate6s view rateCTRCPA
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4
Track 4
YouTube Ads Mastery
Skippable in-stream that sells courses, memberships, and digital products.
View rateCPVCPLCPA
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5
Track 5
Google Ads Foundations
Capture buyers actively searching for what you sell.
CTRQuality ScoreCPCConversion rate
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6
Track 6
Landing Page Optimization
Where ad clicks become customers — or die.
Conversion rateBounceLCPScroll depth
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Track 7
Conversion Optimization
Systematic A/B testing that compounds ROAS month over month.
Lift %Statistical significanceFunnel CR by stepCart abandonment
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8
Track 8
Retargeting Systems
The cheapest leads and sales you'll ever buy.
Retargeting ROASCart recovery rateFrequencyAssisted revenue
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Track 9
Scaling Campaigns
Take a profitable campaign from $50/day to $5k/day without breaking it.
ROAS at scaleFrequencyCPMCreative diversity score
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Track 10
Advertising Automation
Run more accounts with fewer hours using rules + dashboards.
Time saved/weekLead response timeRule trigger accuracy
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Workplace Simulations
- Launch your first Facebook campaign. — Live $20/day lead-gen campaign with Pixel + form + 3 creatives.
- Launch your first TikTok campaign. — Live $20/day TikTok ad with 3 UGC variants + retargeting set up.
- Optimize a failing campaign. — Diagnose + fix a campaign with high CTR / low conversion.
- Scale a profitable campaign. — Take a $100/day winner to $500/day in 14 days.
- Launch a digital product with paid traffic. — Full launch: ads → landing → checkout → retargeting.
Portfolio Projects
- Advertising Plan (offer, funnel, budget, KPI targets)
- Campaign Structure (campaign → ad set → ad tree with rationale)
- Audience Strategy (cold + warm + custom + lookalike map)
- Landing Page Build (live URL or Figma) with proof + offer
- Retargeting Plan (segments, creative, frequency, exclusions)
- Scaling Plan (week-by-week budget, creative, audience)