Practice the Job Before You Apply
5 real scenarios you'd face as a creator, social manager, or marketing specialist. Ship the deliverable. Add it to your portfolio.
Launch a New Digital Product
Scenario · You have 4,200 followers and a finished $97 mini-course. Cart opens in 14 days.
- Build 14-day launch calendar
- Write 3 hook variants per day
- Ship 5 emails for the launch sequence
- Plan upsell + abandonment recovery
- Launch hits ≥3% conversion of email list
- Cart abandon recovery built
- Each piece tagged to funnel stage
14-day launch plan + emails + 30 promo hooks in your Vault.
Fix a Failing Social Campaign
Scenario · 30 days of posts. Reach down 40%. CTR down 60%. Audience hasn't changed.
- Diagnose hook rate vs. retention vs. CTA
- Identify the broken stage
- Ship 5 fixes in 5 days
- Correctly identifies failure stage
- Fixes are scoped (one variable at a time)
- Measurable lift on at least 2 of 5 reposts
Diagnosis doc + 5 reposts with measured before/after.
Grow a New Account From Zero
Scenario · Brand-new account, no followers, niche locked, $0 ad budget.
- Pick platform + content pillars
- Ship 30 posts in 30 days
- Track hook rate, follows, DMs
- First lead magnet by day 14
- ≥100 emails captured
- ≥20% hook rate average
- Audience clearly defined in 1 sentence
30-day growth plan + 30 published posts + first 100 emails.
Create a 30-Day Content Strategy
Scenario · Existing business, scattered posting. Needs a strategy that drives leads, not vanity metrics.
- Define ONE business outcome
- Build calendar using correct content ratio
- Tag every post by job + funnel stage
- Plan one promo week + one launch
- Each post mapped to a funnel stage
- Promo ratio matches stage
- KPIs measurable, not vibes
30-day calendar with goals, hooks, CTAs, and KPIs.
Scale a Winning Campaign
Scenario · One organic post drove $11K in 7 days. Now what?
- Repurpose the winner into 7 formats
- Spin up paid amplification
- Build the email follow-up to extend revenue
- Add upsell or recurring offer
- Original revenue extended at least 2x
- Paid amplification ROAS ≥ 2
- New recurring or upsell offer live
Scale plan + 7 repurposed assets + paid amplification brief + upsell offer.