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MikeKnows
Social Content
Course Architecture

10 Learning Paths

10 paths · 10 modules · 93 lessons · 6 portfolio projects · 4 certifications. Module 1 is free.

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Every lesson includes
Quick Definition
Why It Matters
Real World Example
Action Exercise
Workplace Simulation
Interview Question
Career Relevance
Estimated Time
AI Tutor Support
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Path 1 · Module 1Free
Social Media Foundations

Pick your platform, understand your buyer, build a strategy. · 8 lessons

Practical exercises in every lesson
View lessons (8)
  1. 01Choosing the right platform
  2. 02Understanding audience psychology
  3. 03Understanding buyer behavior
  4. 04Social media algorithms simplified
  5. 05Content pillars
  6. 06Niche selection
  7. 07Competitive research
  8. 08Building a content strategy
Path 2 · Module 2Pro
Content Creation Mastery

Content that gets attention, builds trust, and sells. · 8 lessons

ExamplesTemplatesSwipe files
View lessons (8)
  1. 01Creating content that gets attention
  2. 02Creating content that builds trust
  3. 03Creating content that sells
  4. 04Educational content
  5. 05Entertaining content
  6. 06Authority content
  7. 07Storytelling content
  8. 08Promotional content
Path 3 · Module 3Pro
Video Production Mastery

Camera, lighting, audio, framing, and editing workflows. · 15 lessons

View lessons (15)
  1. 01Camera setup
  2. 02Phone setup
  3. 03Lighting: natural light
  4. 04Lighting: ring lights
  5. 05Lighting: soft boxes
  6. 06Lighting: creator lighting setups
  7. 07Audio: wireless microphones
  8. 08Audio: shotgun microphones
  9. 09Audio: budget audio setups
  10. 10Framing: talking head videos
  11. 11Framing: desk setup
  12. 12Framing: product demonstrations
  13. 13Framing: screen recordings
  14. 14Editing basics
  15. 15Editing workflows
Path 4 · Module 4Pro
Short Form Video Domination

Win on TikTok, Reels, Shorts, and Facebook Reels. · 12 lessons

100 hook examples50 CTA examples50 pattern interrupts
View lessons (12)
  1. 01Platforms: TikTok playbook
  2. 02Platforms: Instagram Reels playbook
  3. 03Platforms: YouTube Shorts playbook
  4. 04Platforms: Facebook Reels playbook
  5. 05Viral structure
  6. 06Watch time
  7. 07Retention
  8. 08Pattern interrupts
  9. 09Pacing
  10. 10Editing tricks
  11. 11Hooks
  12. 12CTAs
Path 5 · Module 5Pro
Digital Product Marketing

Validate, build, package, launch, and price digital offers. · 12 lessons

View lessons (12)
  1. 01Digital products: ebooks
  2. 02Digital products: templates
  3. 03Digital products: mini courses
  4. 04Digital products: memberships
  5. 05Digital products: coaching
  6. 06Digital products: software
  7. 07Digital products: subscriptions
  8. 08How to validate an offer
  9. 09How to build the offer
  10. 10How to package the offer
  11. 11How to launch the offer
  12. 12How to price the offer
Path 6 · Module 6Pro
Paid Advertising

Run ads on Facebook, Instagram, TikTok, and YouTube. · 10 lessons

View lessons (10)
  1. 01Platforms: Facebook Ads
  2. 02Platforms: Instagram Ads
  3. 03Platforms: TikTok Ads
  4. 04Platforms: YouTube Ads
  5. 05Creative testing
  6. 06Ad structures
  7. 07Landing pages
  8. 08Lead magnets
  9. 09Retargeting
  10. 10Conversion tracking
Path 7 · Module 7Pro
Audience Growth Systems

Organic systems that grow followers AND revenue. · 6 lessons

View lessons (6)
  1. 01Organic growth
  2. 02Community building
  3. 03Engagement systems
  4. 04Creator collaborations
  5. 05Email list building
  6. 06Content repurposing
Path 8 · Module 8Pro
Content Monetization

Turn audience into income through multiple streams. · 7 lessons

Revenue calculators
View lessons (7)
  1. 01Monetize with digital products
  2. 02Monetize with affiliate marketing
  3. 03Monetize with memberships
  4. 04Monetize with sponsorships
  5. 05Monetize with coaching
  6. 06Monetize with consulting
  7. 07Monetize with courses
Path 9 · Module 9Pro
Personal Brand Development

Positioning, authority, credibility, and creator identity. · 5 lessons

View lessons (5)
  1. 01Positioning
  2. 02Authority building
  3. 03Credibility
  4. 04Reputation management
  5. 05Creator identity
Path 10 · Module 10Pro
AI Content Creation Systems

Ship more content faster with AI. · 10 lessons

View lessons (10)
  1. 01ChatGPT for creators
  2. 02Claude for creators
  3. 03Perplexity for research
  4. 04Canva AI
  5. 05CapCut AI
  6. 06Video AI tools
  7. 07Image AI tools
  8. 08Voice AI tools
  9. 09Prompt engineering
  10. 10AI workflow automation