Core Curriculum
Learn by Doing
10 modules. Every lesson ends with an action exercise you ship today. Module 1 is free.
Module 1 · AttentionFree
Attention Engine
Stop the scroll every time using 7 proven triggers.
5 lessons · 2 deliverables
2
Module 2 · Attention Pro
Hook Mastery System
100 high-converting hooks across 8 categories — copy, customize, deploy.
6 lessons · 2 deliverables
3
Module 3 · Trust Pro
Storytelling for Sales
Sell with story so it never feels like a pitch.
4 lessons · 2 deliverables
4
Module 4 · Conversion Pro
Content That Converts
Know exactly which content sells, nurtures, educates and entertains — and the ratio that drives revenue.
4 lessons · 2 deliverables
5
Module 5 · Conversion Pro
Call-To-Action Mastery
250 ready-to-deploy CTAs across 5 categories — and the rules for when to use each.
4 lessons · 2 deliverables
6
Module 6 · Conversion Pro
Offer Creation System
Build offers people feel stupid saying no to.
4 lessons · 2 deliverables
7
Module 7 · Trust Pro
Social Selling System
Sell consistently without burning the audience you built.
4 lessons · 2 deliverables
8
Module 8 · Trust Pro
Content Psychology
Understand why people buy — and engineer it into every post.
4 lessons · 2 deliverables
9
Module 9 · Scaling Pro
Viral Content Breakdown
Reverse-engineer what goes viral — and what fails — so you stop guessing.
4 lessons · 2 deliverables
10
Module 10 · Scaling Pro
Digital Product Sales System
Build the full path from social view → email → checkout → upsell.
5 lessons · 3 deliverables